Female athletes are fundamentally different from their male counterparts. While perhaps obvious, these fundamental differences – from physiology to psychology – have been for decades misunderstood, minimised, or abjectly ignored, the result of systemic bias in research and sport. FitrWoman was founded on the belief that this gap in scientific understanding of the unique needs of female athletes needed to change. Led by the pioneering work of Dr. Georgie Bruinvels and the team at Orreco – a global leader in applied research in elite athletics – the FitrWoman brand was born.
We’re actively bridging the knowledge gap in female athlete physiology. We lead research in applied female physiology and translate these findings into practical insights, guiding your journey towards peak performance.
Our approach uses evidence-based knowledge tailored to your individual physiology. We want to empower you to discover new insights about your body so you can make informed decisions around your training and nutrition.
We’re here to break down barriers and empower female athletes to embrace sport fearlessly. We believe girls and women of all ages and abilities should feel equipped to overcome obstacles and move with confidence.
Everybody and every body is different. We provide you the knowledge and tools to harness your unique physiology - your inner superpower - and perform to your fullest potential.