Our mission is to educate, empower and elevate you to reach your fullest potential.

About Us

We are here to empower athletes, coaches and trainers around the world to work with the menstrual cycle and maximise performance at all levels.

Our approach is grounded in a deep understanding of female physiology and is trusted by athletes and coaches at the highest level of global sport.

We all know that female athletes are different to male athletes. Yet, while this may seem obvious, these fundamental differences from physiology to psychology have been misunderstood or ignored for decades. Led by the pioneering work of Dr Georgie Bruinvels and Orreco, worldwide leaders in sports performance and recovery, we are on a mission to bridge the gap in the scientific understanding of the unique needs of the female athlete and share this information to drive performance. This vision led to the FitrWoman movement, championed by multiple Olympic medallists, League Champions and World Champions, and it's still growing.

Proudly built on four foundational pillars

Commitment To Research

We are actively leading global research in applied female physiology. Through our products, we translate these findings into practical insights, guiding your journey towards peak performance.

A woman holding a phone using the Nutrition section of the FitrWoman App

Education That Transforms

Our approach uses evidence-based knowledge tailored to your individual physiology. Our goal is to empower you to discover new insights about your body so you can make informed decisions about your training, recovery and nutrition.

A thumbnail of the FitrWoman video with the caption'Change The Game'

Breaking Barriers Through Participation

It's time to break down barriers and encourage female athletes to embrace sport fearlessly. We believe girls and women of all ages and abilities should feel equipped to overcome obstacles and move with confidence in every phase and on every stage.

An image of the Chelsea womens team lifting the Barclays trophy

Maximising Individual Performance

Each and every athlete is different. We provide you with the knowledge and tools to harness your unique physiology - your inner superpower - and perform at your best every day.