We are here to revolutionise how girls and women take charge of their health and performance.

Our mission is to educate, empower and elevate you to reach your fullest potential. We are not just another health and fitness app - we are a movement that celebrates the strength, resilience and unique physiology of every woman.

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What makes female athletes different should be celebrated and embraced, not avoided or marginalised. It's time to harness your inner superpower.
4 Pillars icon

FitrWoman is proudly built on four foundational pillars

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Commitment To Research

We are actively leading research in applied female physiology at the highest level of global sport – it is at the core of everything we do.

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Education That Transforms

Our approach translates evidence-based knowledge into content tailored to your unique physiology so you and your coaches can make informed decisions about your health and performance.

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Breaking Barriers Through Participation

We are here to break down barriers and provide the tools to encourage female athletes to embrace sport fearlessly.

Maximising Individual Performance

We want to empower you to understand your body so you can be your best on any given day.

Explore our groundbreaking products

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Fitr Woman logo
Mobile App
The female health app built for athletes.
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Fitr Coach logo
Coach Platform
The ultimate coaching platform to connect with your athletes and drive performance.
"I love working with FitrWoman! I've learned how to use my cycle to help optimize my performance and be proactive with symptom management strategies."
A photo of Allsion Schmitt holding an Olympic medal

Allison Schmitt

10x Olympic Medallist, USA Swimming

Have a question?

Get in touch with a member of our team.