Press Release - Largest Global Study of Active Women by FitrWoman and Strava

Exercise To Feel Better During Your Period. New Global Study Shows:

-78% of women say that exercise reduces the symptoms related to their menstrual cycle

- Women report that moderate intensity exercise is most effective at reducing symptoms

- 1 in 3 women have missed work as a result of their menstrual cycle

- Women who meet physical exercise guidelines and eat 5+ portions of fruit and vegetables are less likely to miss work due to menstrual cycle symptoms

- 72% of women say they have never received any education regarding exercise and their menstrual cycle (this figure increases to 82% in the UK and Ireland)

- 14,184 women from around the world took part in the comprehensive survey

London, Tuesday 26th March 2019

Initial results from an unprecedented global survey of active women have shown the huge positive impact of exercise on menstrual cycle symptoms. A team of researchers from St. Mary’s University and FitrWoman analysed the responses from over 14,000 female members of Strava from around the world, revealing that 78% found exercise reduced the symptoms of their period.

The results also showed that women feel that moderate intensity exercise (exercise categorised as ‘hard breathing, able to hold a conversation’) is most effective at combating symptoms. The most commonly experienced symptoms were stomach cramps, breast pain, mood changes, fatigue and cravings and one in three women have missed work as a result of their menstrual cycle. These and other symptoms mean that 69% of women report being forced to change their exercise routine and 88% also feel that their exercise performance is worse at some point during their menstrual cycle.

There is positive news, however, as out of the 14,000 women surveyed, those who meet the World Health Organisation’s exercise guidelines alongside eating five or more portions of fruit and vegetables a day are less likely to miss work due to symptoms. Similarly, recovery is also important, with better sleep quality and longer sleep duration shown to be associated with reduced symptoms.

The research was carried out in conjunction with Strava, the social network for athletes and FitrWoman, the menstrual cycle tracking and exercise app. Strava’s 39 million strong global membership encompasses one of the largest communities of active women in the world and has so far uploaded over 2 billion exercise activities - comprised of everything from running and cycling to yoga and gym workouts.

The study’s architect, exercise physiologist Dr. Georgie Bruinvels, is also FitrWoman’s co-creator and has set out to help the countless women she has spoken to throughout her research who have felt that their menstrual cycle is a barrier to regular exercise, or were unsure whether it was healthy and safe to exercise at certain points in their cycle.

“I’m really excited to be able to conduct research on this scale - something that wouldn’t be possible without access to Strava’s incredible community of active women - and hope that the results will benefit women around the world,” says Dr. Bruinvels. “We wanted to start an important conversation about exercise, the menstrual cycle and other lifestyle factors that will empower all women to work with their body, not against it. We want women to feel comfortable discussing something that is very normal and natural.”

Alarmingly, 72% of women reported receiving no education regarding exercise and their menstrual cycle. This figure increases to 82% in the UK and Ireland where 40% said they decreased exercise levels during puberty compared to figures of less than 20% in the USA, France and Germany.

Stephanie Hannon, Strava’s Chief Product Officer said: “There aren't enough public forums to openly discuss the menstrual cycle, pain and female athletes. As the largest global community of athletic women, Strava is proud to help advance the understanding of the mind-body connections between period pain and exercise. We’re determined to use our platform to highlight how a lack of education and discussion is preventing healthy futures for tomorrow’s everyday athletes and future champions. The data showed that women who had received some education were much less likely to decrease their exercise participation during puberty - the time when so many girls and young women stop playing sport.”

Strava’s community of active people is growing by a million members every 30 days and integrations with apps like FitrWoman are aiming to provide support and education to help women get the most from exercise. To learn more about Strava and FitrWoman visit the links below



Notes to Editors

14,184 people completed the study, led by Dr. Georgie Bruinvels from St Mary’s University, co-creator of the FitrWoman App. Survey respondents were members of Strava, the social network for athletes, from UK, Ireland, USA, Brazil, France, Spain and Germany. The findings reported here are a result of a preliminary analysis of the data, with a view to future peer-reviewed journal publication of the full study and analyses. World Health Organisation exercise guidelines can be found here.

Dr. Georgie Bruinvels

Dr. Georgie Bruinvels studied for her PhD at University College London, looking at iron metabolism in endurance athletes with a specific focus on the menstrual cycle. Dr. Bruinvels is a research scientist at Orreco, and the co-creator of Fitrwoman where she is specifically focusing on understanding how hormone changes during the menstrual cycle impact all elements of training and performance including general wellness, metabolism, bio mechanics and training adaptation.

About FitrWoman

The FitrWoman app provides individualised training and nutritional suggestions based on a woman’s menstrual cycle in order to maximise the benefits of exercise. The free app helps women take the guesswork out of exercise, make smart decisions and work with their body, not fight against it. It provides access to insights gleaned by leading sports data, biomarker and performance experts Orreco’s two decades of working with top athletes and their pioneering research around the needs of the female athlete.

The FitrWoman App is available to download for free, on IOS and Android. The app integrates seamlessly with an individual’s Strava profile to add exercise and activity data automatically to be viewed alongside the hormone cycle, nutrition and training advice.

About Strava

Strava is the social network for athletes. Our mobile apps and website connect millions of active people every day. All athletes belong on Strava, no matter where they live, which sport they love or what device they use. Join the community at www.strava.com.

Our favourite stats

● 20 activities uploaded every second

● 300+ compatible mobile phones and GPS devices

● 165+ employees, most in San Francisco with more in Denver, Hanover and Bristol

● 1,100+ professional athletes are on Strava

● 1 million athletes join every 30 days

● More than 39 million Strava athletes upload activities from 195 countries

● 3.6 billion kudos given between athletes last year

● Over 4 million photos shared per week on Strava

● 85 million comments and Kudos given by Strava athletes per week

● Summit Packs are available individually for subscription at £2.49 per month or £18.99 annually; or make the most of your sport with all 3 Summit Packs for £6.99 per month or £47.99 annually

● 305 communities making commuting better with Strava Metro

FitrWoman takes the guess work out of your cycle - It's time to start working with your body! 

Download FitrWoman and create your free account to start your journey. Available on: 

Google Play

App Store

Connect with us to hear about the latest news and top tips:

Twitter: @fitrwoman

Instagram: @fitrwoman

Facebook: https://www.facebook.com/fitrwoman/

Web: https://www.fitrwoman.com

**Get in touch**

We want to hear from you. Send your feedback, questions or suggestions to fitrwoman@orreco.com

Do you have a question? Contact us now!

Contact Us

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.