The FitrWoman team at Orreco are excited to launch an educational campaign to coincide with a fantastic summer of women's sport.

The FitrWoman team at Orreco are excited to launch an educational campaign encouraging people to learn more about their menstrual cycles, talk more openly about it and provide the tools and resources to help break down the stigma often surrounding periods and other areas of female health.  

At FitrWoman we believe education is a fundamental pillar to understanding and taking advantage of your menstrual cycle, whether it’s reducing your symptoms in everyday life or improving sporting performance, and what better time to open up the conversation with so many inspiring female athletes on our screens this summer from the UEFA’s Women’s Euros, to Wimbledon, various World Championships and the 2022 CommonwealthGames.

Throughout the months of July and August, FitrWoman will be publishing educational content backed by research on www.fitrwoman.com and the FitrWoman social channels with podcasts, videos and infographics rooted around the hashtags #KnowYourCycle, #HaveTheConversation and #KnowledgeIsPower. 

Also, look out for inspiring messages from elite athletes who are part of our FitrWoman community talking openly and giving top tips around their menstrual cycles.

Driver of the campaign and Female Athlete Lead at Orreco Dr Georgie Bruinvels said:  

“We’re really excited to launch this campaign in such an exciting summer for women’s sport, allowing educational resources and material to be accessible to everyone and anyone. Having the conversation around your cycle can be problematic for women and girls due to different societal factors and lack of resources but we can help dismantle the barrier with education.

“At FitrWoman we really believe if we can get more people talking and learning about their menstrual cycles, that’s the first step to normalising the conversation and opening up different areas for discussion which is beneficial in so many ways.”

FitrWoman’s educational campaign kicks off on Monday 4th July via FitrWoman’s Twitter and Instagram pages with further materials to come on the FitrWoman website throughout the summer.  

We encourage you to get involved and let us know which topics around female health you’d like to learn more about. Get in touch via social media using #KnowYourCycle, #HaveTheConversation and #KnowledgeIsPower. Alternatively, you can email us at fitrwoman@orreco.com.

Do you have a question? Contact us now!

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